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Episode

Episode 42 | How diverse experiences build a true marketer

Hosted by Bart Burggraaf

Today on Memorable Marketing Bart speaks to Gabriella Herrera, brand content manager at Purina ONE. Gabby, based in Barcelona, has worked across diverse sectors including reality television, brand and content marketing, and as an entrepreneur within the restaurant business. Bart and Gabby reflect on the importance of diverse commercial and life experiences in building a career in marketing, and the peculiarities of different business segments and sizes.

Gabby has extensive top-level marketing experience at major brands including Aldi, brand activation with Barcelona FC, and most recently at Purina ONE, a major dry pet food brand owned by Nestlé. Working across diverse industries, for herself and others, has shaped Gabby’s approach to marketing, with a strong focus on the specific needs of each business, for example seasonality in the case of Aldi. Finally, Gabby talks about her journey to working with Purina ONE, the nature of the team, and shares her insights on finding motivating, rewarding work in the field.

Memorable Marketing by MediaGroup is a series of interview podcasts with leading senior marketers, holding free-ranging conversations on their careers, outlook and interests. If you want to discuss your business's marketing strategies with MediaGroup, feel free to contact us at:  [email protected].

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Bart Burggraaf

Partner (NL)

Bart is a Partner at MediaGroup. In the agency, he primarily works on SEO, client strategy, new business and staffing. Before working at MediaGroup, he managed global marketing at Citibank’s Margin FX business and worked on online marketing for Saxo Bank in Copenhagen. Bart has lived in 7 countries over the years but is originally Dutch.

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The Memorable Marketing by MediaGroup podcast series interviews leading senior marketers worldwide on all things marketing, campaigns, strategy, building awareness and everything that makes a brand successful.
Join the conversation by leaving your thoughts and questions, and we will be happy to chat with you. If you want to discuss your business marketing strategies in more detail or join our podcast as a guest, please reach out to us at: [email protected]

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Podcast

Episode 41 | Mastering B2B marketing in a global company

Today on Memorable Marketing, Bart speaks with Chiara Galfré, a Digital Marketer at Rockfon, the world’s leading acoustic company. The company designs acoustic ceilings and wall panels with the aim of creating a world that sounds good to everyone.

Hosted by Bart Burggraaf

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